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Websites are an amazing platform to connect with millions of users all around the globe. You are no longer restricted to local regions when it comes to business. But a website must be good enough to help you grow. It should retain an audience and convince them to engage. You need to make sure that your website is engaging to convert the audience into loyal customers. Here are 15 tips to create an engaging website design.
- Simplicity
Use a web design that is simple and free of clutter. Have a look at your web design, does it portray the essence of the brand through it instantly? If not, you need to change things a bit.
Simplicity is very attractive and in trend these days. Make your website layout simple so that it is easy to go through, easy to navigate and load as well. Moreover, it conveys brand message readily and does not move attention to less important elements.
A web page full of clutter lacks purpose and direction and does not bring any results. So, develop a simple and engaging web design. There is an example of a clean website like Designhill.
- Make Navigation Features Better
A good website design has a clear structure of hierarchy. It drives the eyes of viewers from most to least important elements one by one.
Make the navigational buttons on website ebay to approach and handle. They should be visible instantly to the users.
Further, the homepage must have all other pages mentioned on it for easier access. This could be made possible by adding a navigation menu on your home page. Pyramid navigational structure is quite popular in engaging websites. It has general subjects which have other sub topics mentioned below.
This makes your website clearly organized and thus search engines rank you higher. Further, it generates more traffic on websites.
- Add Clear CTAs
Call to actions buttons are responsible for generating a desirable action. It could be for buying a product or service or signing up for something on a website. These call to action buttons (CTAs) must be clear and visible. They must stand out in the content and attract the attention of people towards them. Distinct and prominent CTAs will make people convert. No CTAs means no engagement and no conversion at all.
- Balance Visual and Text Content
Too much text content can seem boring to a lot of people online. It will decrease engagement on the website and thus little results. Studies have claimed that visual content attracts more attention and makes people stay. It has been said that people process visual content like images 60,000 times faster than text. Therefore, creating good quality images is important that can be done by hiring a graphic designer or using template design online like flyer templates, poste templates etc.
So, web pages must consist of both of these contents in a balanced manner.
You can explain examples and statistics much better with use of images and infographics. How to guide and process can be explained better with videos.
Use relevant and personalized multimedia content for your target audience.
- Easy to read content
Content should not be boring and hard to read. Instead, make it easy to read and interpret. It should be scannable to look more engaging. Do not make content tok hard to understand for a normal audience.
Content should be broken down into small paragraphs rather than writing it in huge long paragraphs. Using bullets or numbered lists is a good way of providing necessary information. It increases readability and engagement rate.
- Use Negative Space
Negative space or white space can be used to create a whole different impression through your website. It decreases clutter on the website and makes things look more clear and organized.
This increases readability and scannability of text too. Also, it is successful in retaining users on the website.
Mobile and desktop use leads to stress on eyes. Using negative space in your web design will reduce stress on the eyes of viewers. The perfect example of this is Google. It uses lots of negative space in the web page making things clear and easy to read. Moreover, people do not get distracted easily on such a page.
- Wise Choice of Colours
Make use of colours strategically to attract the attention of people and convey brand message through it.
Colours have psychology and trigger emotions subconsciously. You must have seen restaurants with red and yellow colours in abundance. These colours make people feel hungry. Similarly, facebook and twitter use blue. It is a calming colour. The Netflix logo uses red colour to portray excitement and passion.
You can use colours according to your needs and make a beautiful and engaging website.
Usage of clashing colours on websites can make your viewers run away. Therefore, pick colours that fit and compliment each other. Also, one colour should not destroy another’s effect on the human mind.
If you have a logo, use those colours on your website to keep branding entact.
- Suitable Typeface
Fonts should look similar with brand values and its mission. It should match the feelings your brand wishes to target. Few make use of sans serif fonts because they ensure clear readability. Such fonts like Arial or Roboto are clear to read on web pages. For print, however, Times New Roman (serif font) goes great. On web pages, these can be used at few places like titles or headers giving them a classy touch.
Further, using the right size of font also matters. On small screen devices like mobile phones, using smaller than 11 font size is disastrous.
- Different layout pattern
You must have come across many websites online that follow the same layout pattern throughout. Though it remains consistent, it can turn a little boring sometimes. To make your website engaging and fresh, a little changes are necessary.
You can make use of different layout patterns for some web pages. It will have something new and unexpected for your customers. You can use one layout for your blog and a different layout pattern for products and services page. It will bring some diversity and uniqueness in your web design.
- Easy to find Contact Details
Keep your contact details easily accessible on the website. After all, it is how your viewers can reach out to you. If contacts are hidden or difficult to find, it will not be good. People may get frustrated when they are unable to find the way to contact you when they need your help.
On the other hand, customers’ engagement levels rise up with easily available contact details.
You can make them available in ‘about page’ which is easily accessible from the navigation menu or you can place them in the footer of the website. This option is followed by numerous websites and remains a great one.
Contact information provided on websites should be accurate and similar to those provided on other platforms. Credibility increases with consistency for various platforms.
- Use a Warm tone
Websites which use technical and formal tone make viewers go away because of their technicality. While, on the other hand, websites which use a warm and friendly tone interact well with the website users. It makes them stay as things are easy, understandable and clear.
Use friendly language when you interact with website users like when explaining them solutions be as friendly as possible. Creating an easy brand voice helps.
- Mobile friendly website
A version must be created especially for mobile phones. Today’s generation uses mobile phones a lot. 70% of the internet time of people is spent on mobile. Thus, getting your website optimized for mobile phones is quite necessary.
Engagement on websites will decrease if you do not optimize your website for mobile phones. Your website is judged on the basis of this mobile compatibility.
- Connect with Social Media
Use social media plugins on your website to make it more engaging and attractive. It makes the website more interactive as people can share your content very easily with others.
It helps in increasing brand awareness. Also, it brings more traffic to your site as well as social media platforms. Your presence grows more and more on social media. Also, it generates natural backlinks. Brand engagement gets boosted and the site’s user experience also hikes up.
There are various places you can add your social media plugins on. It can be at the top or bottom of your page. It can also be placed in sidebars or alongside or following content.
- Confirmation Screen
Confirmation screen should appear when your users confirm a deal with the company. It can be signing up, purchasing a product or service, participating in contests, etc.
It provides surety to users that their action was successful. Confirmation screen should thank users for the action that they made. It has a positive impact on the viewer’s mind and draws them to visit more often.
- Test your Website
Testing of a website is necessary to figure out whether it will attract an audience and will be engaging to them or not.
Take time and test your website thoroughly. Before launching you must omit all the flaws that you discover while testing.
Further, you can get feedback from users over the course of time to know more about areas which need improvement. Keep your website trendy and up-to-date with necessary changes.
Conclusion
The aforementioned tips will help you to create attractive web designs that users will love to visit again and again. If you are a business owner and don’t have coding knowledge then you can hire professional website designers by visiting the crowdsourcing marketplaces like Designhill, Fiverr, People Per Hour, Freelancer, etc. Additionally, you need to be aware of current website design trends to understand the users’ requirement.
