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The ratio of the people who are clicking on the links of your websites that are appearing in the SERPs is known as CTR. If you want to get a higher ranking in the search engines, CTR of your website should be higher. There are lots of benefits to the high CTR of a website. It is the best way to get higher ad impression share. The higher CTR of a website can also boost up the ranking of your website in the search engines. It is also the best way to increase the conversion rate of your website. If you want to boost CTR of your website, you will have to follow some essential tips. Here, we will discuss the five proven ways to boost CTR in the SEO.
- Use The Long-Tail Keywords:
If you want to boost CTR of your website, you should use the long-tail keywords instead of short-tail keywords. These long-tail keywords are the best parts of your SEO strategy. When you will use the long-tail keywords in your blog posts, your blog posts will be ranked at the higher positions against various keywords. There is a possibility that your web page will get lower CTR against a specific keyword but it will get the higher CTR against another keyword. Moreover, long-tail keywords are also interesting for the viewers. When viewers will see the compelling keywords in Google, they will try to click on these links. To find long-tail keywords, you can follow various strategies. First, you can find the long-tail keywords by using Google Keyword Planner. Ubbersuggest is also the best tool to find out the long-tail keywords for your blog posts.
- Write Effective Meta Descriptions:
The meta descriptions are appearing below the title tags in the SERPs. These meta descriptions will tell the search engines that what they will get when they will click on these links. If you will write the effective meta description, it will increase the CTR of the web page. You should be very careful while writing the meta description of your web page. Its reason is that you are allowed to write the compelling meta description just within 160 characters. Therefore, you should be precise and concise. In these 160 characters, you will have to provide the context of your web page. If you have established your website on WordPress, you should use the Yoast SEO plugin. The Yoast SEO plugin will allow the users to control the meta description of a web page. If you have not entered the meta description while publishing your blog post, search engines will show the sentences around the keyword of your web page. This kind of meta description will not provide the exact context of the topic. Therefore, the CTR of your website will be decreased. The only way to increase the CTR of your website is to write the compelling meta description.
- Implement Structured Data:
According to a dissertation help firm, when you will search a specific keyword in Google, Google will show a specific result in the featured post. Usually, this result is shown in the form of a list. Sometimes, it is also shown in the form of the answer to a specific question. When visitors will see this specific result in Google, they will try to click on it. As a result, the CTR of this web page will be increased. If you want to show your web page as the featured post, you will have to implement the structured content in your web page. First, you can implement the structured data in your web posts in the form of a list. Secondly, you can also implement the structured content in the form of the answer to a specific question. To implement the structured content in your web post, you will have to spend enough time and efforts in researching the data. The featured search results are also known as the zero results. Along with showing in the featured snippets, Google will also show this web page in the other search results. This thing will also boost CTR of your web page.
- Use Descriptive URLs:
If your web post is indexed in Google, Google will show three things if it is appearing in the search results against a specific keyword. First, it will show the title tag of the web page. Secondly, it will show the meta description of the web page. Thirdly, it will also show the URL of the web page. If you have created the URL of your web page just by adding numbers, this kind of URL will not be attractive for the viewers. Most of the visitors will not click on this kind of URL. On the other hand, if you have optimized the URL of your web page by using the descriptive words, it will entice the clicks. While creating the descriptive URL of your web page, you should focus on the length of the URL. If you have optimized the URL of your web page effectively, you can get more clicks.
- Test The Headlines:
To find the long-tail keywords is not enough to increase the CTR of your website. After finding the long-tail keywords, you will have to use them to create compelling headlines. Most of the people don’t spend enough time creating compelling headlines for their web pages. They try to create the headlines by following their competitors. It is not the right strategy to encourage the viewers to click on your blog post. Before creating the headlines for your blog post, you will have to test this headline. It means that you will have to create more than five headlines for your blog post. After creating these headlines, you should try to test these headlines on social media sites. While testing the headlines, you should also try to get views of the people about these headlines. In the end, you should choose the compelling headline for your web post. When you will use the compelling headline for your web post, it will increase the CTR of the web post.