Investing in quality cosmetic boxes adds an undefinable value to the cosmetic items. Customers perceive buying a quality product by opting for such a luxurious packaging solution. The sturdy cardboard material protects the brittle beauty products for a better shopping experience for the customers. They support the branding and marketing of the products by customization and printing techniques. Some default customization methods used to enhance their appeal are die-cutting, embossing, gluing, scoring, and foiling. Similarly, modern offset printers are used to display promotional content. CMYK color schemes are used in these printers that enhance the appeal of printed content.
Hundreds of brands are presenting their products in the market. All of them are trying hard to become the stand out among the masses by beating the competition. Therefore, they need to opt for some outrageous ideas for the cosmetic boxes to make their items more noticeable over the retail shelves. Here are 7 such out-of-the-box ideas to make them more appealing and interesting.
Utilize the DIY Factor
Showing creativity over the packaging by the DIY techniques has become the latest trend to impress the customers. Custom printed cosmetic boxes are made of flexible materials and are perfect for this purpose. Various people gift cosmetic items to their loved ones with the arrival of occasional events. You can use craft and apply the different shapes over them to enhance their appeal. A small die-cut machine can make it much easier. Different butterfly and other heart shapes will look quite attractive over them. The use of ribbons and satin stretch bows over the edges gives them a look of a gift. This technique can make your products more stand out from the rivals in retail stores.
Inscribe the Brand Information
Branding is the need of businesses to get recognized by new customers that are still unaware of their services. Therefore, they usually print such details over the surface of custom cosmetic boxes wholesale to grab the attention of customers. But the simple printing does not create a lasting impression on the buyers. It will give your cosmetic items the same look as the others. Hence they people would not get attracted to them. You need to engrave the brand details to make them more prominent. Display the brand name and slogans using this technique. Opt for the embossing or debossing technique to display the logo as it will feel like coming out of the walls of the box. This factor will make it easier for buyers to memorize your brand.
Choose the Elegant font Type
Fonts have much potential to raise the attractiveness of custom cosmetic boxes USA. However, one should know about using them creatively. Brands have to display the necessary information about their products to guide the customers. Using catchy fonts like freehand is a good idea to attract buyers. They effectively increase the standing of the products over the retail shelves. Similarly, the awash fonts and brush fonts are also a perfect option to imprint the product name. Choose them wisely while using a mix of the different fonts. It will keep consistency in the design. Ge finicky in the color section for the fonts to enhance their readability and visibility
Apply Coatings for Attention
Adding a kind of glamour to cosmetic packaging is essential to attract customers. Utilization of the different coatings as a finishing enhances the appeal of printed content. Some commonly utilized coatings are gloss, matte, spot UV, matte UV, and varnish. A sleek and reflective look of the packaging looks tempting. The touch feel of the box convinces buyers to engage with the products again and again. This phenomenon also enhances the life of printed content. Missing it can result in a faded print because of the different environmental conditions. These coatings resist the humidity and even the direct contact of the water.
Expose Products with Die-Cut
Exposing the products to the customers over the retail shelves can leave a lasting impact on the buyers. It becomes possible by crafting a custom window cut-out in custom printed cosmetic boxes. This die-cut window is embedded in the front wall of the packaging or at the top lid. A transparent colored or clear sheet is placed in this window to make the products visible. This phenomenon allows the buyers to ensure quality without taking the beauty items out. This technique is even more useful for the eyeshadow to get the desired color palette. The need to take the products out is also reduced because of this factor.
Consider Minimalism
A structural design of the custom cosmetic boxes wholesale inspires the customers. Minimalism is the latest trend nowadays to get smart packaging for cosmetic products. The size and shape of the box have vital importance in this regard. Packaging firms craft a perfect size for the products by taking their measurements. People usually favor keeping the beauty items along with them. Therefore they consider small size box that they could easily keep in their purse. This factor will increases your sales volume by at least up to 10 percent. Brands also have to spend less on this aspect as less raw material will be used.
Opt for Sleeve Style Unboxing
An outrageous idea to enhance the appeal of cosmetic packaging and to make them more interesting is working on the unboxing aspect. People love the way a product is taken out of the box. This phenomenon allows them to use beauty items stylishly in public as well. People love to capture an unboxing video of their products to show the purchased items to their friends. It will help to spread word of mouth. A sleeve unboxing style with a sliding technique is quite interesting and catchy to draw the attention of customers. This unboxing style also brings ease for the customers to quickly access their products while going to any event or before office meetings.
All the shocking ideas are tested to enhance the appeal of custom boxes. It not only presents the items beautifully but makes the brands stand out more than the rivals. It is all about playing with the different design options. Pushing your brand to the limelight with these techniques will provide you with instantly boosted sales volumes.
