An activation sale is a type of marketing that uses promotional campaigns and discount codes to attract new customers. This article will discuss all the ins and outs of activation sales, including why they’re so crucial for your business and how you can use them effectively to boost sales.

What is the purpose of activation sales?

The purpose of an activation sale is to generate more sales, revenue and profit. It is a strategic way to use your existing customer base and an opportunity to acquire new customers.

Activation sales are usually time-sensitive and involve giving a product or service away for free (or at a reduced cost) in exchange for the customer making a purchase later. In other words, you’re offering something in advance so they will buy something later during their regular shopping routine.

It understands the client’s journey.

The first step in creating a successful activation program is understanding the client’s journey. This means knowing where your customers are in their journey toward making a purchase decision. You need to know how to segment them based on their stage so you can target them with the right message at the right time.

This is where activation marketing comes into play; it allows you to reach out with messages that resonate with different segments of your audience, increasing engagement and ultimately driving sales.

For your service business.

This method is a great way to make more money if you’re actively seeking new customers. It involves using an automation system to convert leads into customers. To get started, set up a referral program and landing page on your website so that when people visit your site, they can sign up for your product or service.

Then use a lead generation tool to collect the emails of those who have signed up for your product or service. From there, create a sales funnel that takes leads through the different stages of becoming customers.

Win new customers with promotional campaigns and discount codes.

Promotional campaigns can be used to target specific groups of people. For example, you could create a campaign that offers a discount code for new customers and increase sales. Discount codes can attract new customers and increase sales by allowing them to sign up for your email list or social media channels in exchange for an exclusive discount code that they can use on their next purchase.

The success of your promotional campaigns depends on how well you know your audience and what kind of content they enjoy receiving from brands like yours.

For your product-based business.

This model is the most common type of incentive program. It involves offering customers a discount or free products in exchange for a purchase. These are some of the most common promotions you’ll find in this category:

· Discounts: A discount code can be used by customers on their orders, which gives them a certain percentage off their total purchases. 

· Gifting: Giving away free products as part of an order helps incentivize potential buyers and boost your brand recognition thanks to word-of-mouth marketing opportunities.

How to monitor and measure success?

Once you understand the process, it’s time to set up your funnel and define success metrics.

The first step is to define what success looks like for your process. It would be best if you also considered defining success metrics and establishing a baseline. 

This will help ensure that every team member is on the same page regarding measuring performance during an activation sale, regardless of whom they are working with or which channel they use to get in touch with buyers.

Once you have a firm grasp on what needs to be done, it’s time to start building out your team’s infrastructure so that they can take advantage of this new paradigm shift in marketing automation.


The activation sales process should be a part of every company’s strategy. It helps to increase revenue, build brand awareness and boost customer loyalty by providing customers with an experience that is both memorable and useful.