A well-designed corporate website can attract customers at first glance and encourage them to stay longer on your page. Use original and high-quality graphic materials on your website. Focus on using unique graphics that become a brand identity. Moreover, the interactivity of elements and unusual solutions can motivate customers to browse corporate websites. You can check out 25 Best Corporate Websites Ideas | expedition co for some corporate website ideas. The main objective is to create an overall impression of trust and reliability. After all, you want to attract customers who can use your products or services.
Custom vs. template approach
When choosing the right web design for your company, a custom vs. template approach is key. There are advantages and disadvantages to both approaches. Custom designs offer a lot of flexibility and web optimization. A custom website can also be scaled up or down to fit your business’ needs. The main disadvantages of a template approach are its limitation. Template-based websites have fixed layouts and often lack the features necessary to attract customers. They may also not be compatible with the essential tools for your business ecosystem. And because there are so many templates available, it isn’t easy to distinguish your website from competitors. However, customizing your site will make your business stand out from the competition, and your visitors will notice the difference.
Color schemes
One of the most important aspects of a website is its color scheme. Choose one that suits the type of business you run. Color schemes don’t have to be shocking and bright. Instead, they can be neutral and add an air of elegance to the site.
Popular color schemes are mint, orange, and mauve. These colors can work well for any industry, regardless of whether it is a technology or a financial firm. For example, a recent website for a non-profit organization in NYC used blues and yellows to make their site visually appealing. Its color scheme was created to teach children about nutrition and provide healthcare to schools, making it a good choice for a corporate website.
Conversion funnel
Using a conversion funnel is a great way to drive traffic to your corporate website. When building a website, you can use multiple steps to move visitors through the funnel. Each step should have a clear goal. Once you’ve decided on a conversion funnel, you can track how many visitors make it to each stage. If you aim to increase your conversions, you should measure each step’s progress.
First of all, consider how your website visitors interact with your content. Are they converting to your product? If not, this might be where you need to improve your content. A good UX design should be built around customer intelligence, so you can optimize your website for it. Next, measure user behavior to identify any barriers. After all, the conversion funnel doesn’t end with the first stage – the customer’s action.
Easy to understand
A good example of an easy-to-understand corporate website is sleek and modern website features are large, with high-resolution images. It’s important to note that the content is not geared toward clients or consumers. Instead, it’s designed to appeal to investors, shareholders, and partners. Shareholders and investors are less interested in the products and services the company offers but rather in the company’s financial achievements.
Responsive design
The mobile revolution has revolutionized the way people interact with the internet. Smartphone sales are expected to surpass 100 million this year, and web applications are now available on tablets. A responsive design will enable users to access your content on any device, including tablets. However, more than half of web designers say that not being responsive on all devices is the most common reason for redesigning a website. In other words, you can never be too mobile-friendly.
As smartphone and tablet use increases, it is imperative to make your website responsive. In addition, the amount of content viewed on mobile devices will grow exponentially by 2020. As a result, responsive design is key to maintaining a competitive edge and increasing market share. Content consumption on mobile devices will only grow in the coming years, so it’s vital to stay ahead of the competition and remain relevant. Therefore, consider adopting responsive design for corporate websites if you want to make your website more accessible.
