Building marketing funnels is crucial for businesses to sustain and thrive in their respective industries. With proper marketing funnels, these businesses grab their potential customers’ attention and help them move on to the next marketing funnel stage. The marketing funnels starts with the awareness of the brand to convert into sales.
One of the best ways to grab your potential customers’ attention and generate leads is via videos. To make the most out of your video, it’s important that you know and have a thorough understanding of your potential buyers. And leverage that understanding into catering the right video for each conversion funnel
Why Should You Develop A Marketing Funnel?
When you know your ideal potential customers and what you want from them on each funnel, you can move them into the next stage. However, it’s not easy to make a marketing funnel because you need to establish clear goals for each funnel. This has helped a lot of marketers in achieving their goals. According to Wyzowl, 76% of videos have contributed to improving traffic and sales.
A conversion funnel is a well-thought-out plan for prospects to provide value and information that helps them go through the next funnel stage. On the other hand, impromptu attempts to get your prospects’ attention don’t actually work at all.
It goes without saying that you need to deliver high-quality products or services to your customers. It will help you build trust and confidence in the consumers’ minds and create a loyal following.
But What Is A Marketing Funnel?
A marketing funnel is the buyer’s journey that starts from the brand’s awareness and converts into a customer. It works like a real funnel where the top of the funnel is wide open, but as it goes to the bottom, it starts to get narrow, leaving a small amount of fluid to pass through.
Similarly, in a marketing funnel, potential leads come to the top of the funnel to learn more about the brand. In the middle, they weigh out all the options and compare your brand with the competitors. Finally, upon thorough of different brands, they chose to buy from your brand and convert into sales at the bottom of the marketing funnel.
To help you better leverage video marketing, we’ve put together all four stages of the marketing funnel,
Videos You Should Leverage In Each Marketing Funnel
You need to leverage the right videos at each stage of the conversion to keep the prospects engaged and seamlessly move into the funnel’s next stage.
Stage 1: Creating Brand Awareness
In the first stage of the marketing funnel, the main objective is to address the prospects’ problems and introduce your brand. You need to educate the prospects about who you are, your product or service, and how you can provide a solution to their problem. You need to a first good impression that instills in the minds of your prospects.
By harnessing the power of social media and search engines, you need to put educational video content that addresses and provides solutions to the prospects’ issues.
Making a video to sell your products or services is a major no-no in this marketing funnel stage.
In short, the first stage of the marketing funnel is the phase where potential customers interact with your brand the very first time. To instantly grab their attention, you need to address their problems and provide a solution with your brand that will make their lives easier. It will help you make an expert in your niche and make your prospects move into the next marketing funnel stage.
Now, in making educational video content that resonates with your target audience, you can leverage explainer videos. Explainer videos are an easy way to help prospects understand highly complex concepts in the simplest manner. For that, you need to work on an explainer video script to effectively convey the brand’s message. No matter what type of videos you can make, always ensure to incorporate a visible and compelling call-to-action at the end of the video.
Stage 2: Weighing Out The Options
In the second stage of the marketing funnel, the prospects are aware of your brand and what you do. You need to know more about your product or service to make an informed decision. If your videos effectively targeted the pain points, the prospects will watch more videos to know more about the brand. Before making any decision, prospects like to thorough research of the product or service they are about to do business with.
For instance, when you’re about to mobile phone, you ask your friends about the different brands and even search online reviews or even go to the brick-and-mortar store. If you see a salesperson trying to push a sale rather than informing you about the features, then you’d definitely move on and go for other brands.
Similarly, when you’re a video in this stage, you should work on showing your prospects the product demos, customer testimonials, case studies, user-generated content, blogs, vlogs, and comparative videos.
When you work on all the major aspects of marketing your content and provide value to your prospects searching for the best product or service. They will definitely move on to the next stage of the marketing funnel. But ensure that your marketing videos must not push sales and provide irrelevant content. If making videos are challenging for you, you can hire an explainer video production company that will ease relevant content for your target audience.
The best way to keep track of your video is to leverage the analytics tool. It will let you know the number of views, engagement, and time spent on your particular videos. If you start to gain decent views, then you can push more video content on their newsfeed that will probably continue to watch them.
Stage 3: Clarify All Prospects’ Queries And Confusions That Will Help Them Convert
Pat yourself on the back; all your marketing efforts are coming to fruition. At this stage, your prospects are fully aware of your brand. Your prospects have about to make their mind of which brand they will choose. You have to make sure that you answer all the prospects’ queries and any confusions they have about your brand. Your video must cater to all the pain points of the prospects, meet their expectations. It will help build trust and confidence in their minds of the prospects.
We’re bringing the mobile phone example again; it’s the stage where you’re no longer browsing the internet for a decent mobile phone. You have the complete intention to buy the product. Now, you could either raise your queries online and go to the brick-and-mortar store and clarify any confusions that you might have. The answer you will get from the salesperson will be a decisive factor in making the purchase.
Stage 4: Develop A Lasting Relationship With Your Customers
Once prospects made the purchase from your company, it’s crucial for you to stay in touch with new customers. After-sales service, you need to get their feedback and make amends to provide better service so the customers will stay with you for a longer period of time.
According to Nielsen, 90% of people prioritize the recommendation they get from their close friends and family.
That makes all the important for you to make your marketing efforts to develop a lasting relationship with your customers.
When you provide better service even after making the sales, it will develop customer loyalty and improves your brand equity in the consumers’ minds.
Conclusion
To make the most out of your marketing efforts, you need to establish the end goal in your mind. It will build the roadmap, or in this case, a marketing funnel, that will contribute to achieving those goals.
Always ensure to include videos into each of your marketing funnels; it will provide a better understanding of your product or service. That, in turn, will make it easier for your prospects to convert into sales and become loyal customers.