The 3 Steps To Aligning Native Advertising With Your Buyer Journey


The native advertising is one of the formats fashionable in recent years. And yet many marketers still aren’t realizing their full potential. In my experience, a lot of the sponsored content that I see on my favorite sites can be uninteresting, which means that the advertiser is wasting time and money. To prevent this from being your case, the key is to  adapt your native advertising to the buyer journey . We tell you how. How the buyer journey affects your native advertising The  buyer journey  or customer journey represents the stages that your potential customer goes through from…

Read More