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1,801 total views Lead-to-lease conversion is one of the most important metrics for landlords. The faster you can turn leads into signed leases, the better your conversion rate will be. If your conversion rate is low, you might have ineffective lead management. Even a high volume of leads doesn’t guarantee a healthy conversion rate. Lead-to-lease conversion is also influenced by your marketing strategies and how easily interested renters can navigate your applicant pipeline. There are many ways to improve your lead-to-lease conversion rate and start turning your vacancies into occupied, revenue-accruing…
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