Things to Consider When Developing A Business App

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The digital world is highly dynamic and constantly evolving industry. The ultimate edge in the digital industry lies with the business that’s able to identify the right target audience and platforms where potential customers are looking for their services products. Now, winning over mobile users is a no-brainer for all businesses looking to establish themselves online. Just imagine, with over 50% of all search queries being made using mobile devices, the mobile segment has become the new battleground for businesses to dominate. And if you are looking to dominate the mobile segment you better get started with your business application, which will massively increase your visibility and help you stay ahead of the competitive curve.

Now, if you are looking to get yourself a business application, you would want professional app developers to get the job done for you. That’s because there are various components and technical aspects related to mobile application development that influence the success of any business app and you definitely won’t want to miss out on those crucial components.

Below we have come up with some of the more important components that you need to sort out before you are ready to get on with business app development.

–         Market Research

All great business starts with deep market research. As we mentioned earlier, the online industry is a highly dynamic and fiercely competitive one and you need solid market research to be able to come up with something that adds value to your users. The best way to accomplish market research is to look out for your industry competitors to see what they are offering. Search out for avenues where competitors are missing out to exploit to your benefit. Also research about your target market and their preferences. At the end of the day, your business app should be able to bring in real value to the users, to be able to grab the market, so make sure you leave no stone unturned at this stage.

–         Budget

Mobile app development is an expensive endeavor. While it’s hard to give out a definite range for a business app development, it’s undoubtedly on the higher end. Various factors also contribute to the cost of the app development including the type of app, features, functionalities, user-experience, and others. Also, the choice of agency or developer’s experience will influence the cost of the app. For instance, you may have to pay more when you go with a reputed app development agency, as compared to going with freelance app developers in Sans Francisco. To churn out a rough estimate, you should be ready to pay anywhere from $30,000 to $50,000 for mid-end mobile app development.

–         Target Audience

This is yet another crucial aspect that will ultimately decide the success or failure of your business app. Before you even get on with the development process, you should identify the target audience for the app. This won’t just help you in getting more downloads, but also identifying the right demographic will help you to come up with the right features, functionalities an aesthetics to boost the app downloads.

Your region of interest is also important. For instance, if you are looking to launch an app in Sans Francisco, USA, you would like to go ahead with both Android and iOS apps, whereas, if you are targeting some market with a clear domination of Android, you wouldn’t want to waste your money for iOS app development.

–         Platform

Android and iOS are two of the most popular platforms for mobile app development. The ultimate choice of platform will ultimately rest with your target market. If your audience is primarily android users you should go ahead with Android development or vice versa. Ideally, if you got the budget, it’s better to develop the business app for both platforms, as you wouldn’t want to miss out on even the smallest of the market segment when it’s about business.

–         Native VS Hybrid Apps

Native Apps refers to the mobile applications that are developed for a specific OS, using a native programming language for the OS (Swift for iOS, Java for Android).

Hybrid apps refer to mobile applications that are developed for web-based apps using third-party programming languages (HTML, HTML5, JavaScript, etc.). On the positive side, hybrid apps can be configured to work with any mobile operating systems, thus giving you the liberty to launch the app across multiple platforms. However, hybrid apps require high-maintenance and testing to run smoothly.

–         App Promotion

Since you are launching a business app, you need ways to monetize the app as much as possible. Apart from getting business/users from the app for your business, you can also monetize by putting your app for download in the app store and earn some free bucks. Also, you can use email campaigns, paid advertising and YouTube videos to monetize your business app to full potential.

–         Updation

It’s important to keep your app updated and fresh. This is important not just to keep the app bug-free and compatible with newer versions of OS, but also help to keep your users engage with fresh and interactive designs and features. Not updating the app for a long time may render it incompatible with the latest operating systems, making you lose big business.

–         Analytics

In today’s digital world businesses compete for data. Your app analytics provide the ideal data you need to analyze the success or failure of the app. You can also use the data from the app analytics to find out low-performing functionalities and improve it as per the requirement, to get better ROIs from the app.

–         User Interface and User Experience

Last but not least, you need to keep a highly engaging and interactive user-interface for your mobile app. The simplicity and interactivity of the app will ultimately influence its success or failure amongst users. Remember, users today are looking for rich UI/UX experience and if they don’t like the UI/UX they will simply abandon the app, without even bothering to look at functionalities or services. Thereby, make sure you keep the app’s UI/UX in line with users’ preferences; ideally a simplistic design with easy navigation and responsive interface.

About the Author

Taimoor Malick Khan leads the Digital Marketing department at Folio3 ecommerce software development company. He heads a team of 10 plus marketers He’s a tech geek and loves to share his experience with readers, to help them get familiar with the latest tech landscape.

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