You’ve probably heard a hundred times that Search Engine Optimization (SEO) is an important digital marketing tool. But do you really understand how SEO works? Even if you have a rudimentary understanding of what it entails, you may not be aware of all the intricacies involved in this complicated and multidimensional procedure.
A Short Overview of SEO
SEO, or Search Engine Optimization, is a methodology for improving the visibility of your website in search engine results pages (SERPs). In a nutshell, excellent SEO enhances your online presence. The more people visit your website, the more likely it is that they will see it. As a result, if you have a lot of traffic to your site, this implies that more individuals are viewing it and that your products or services might be accessible to a greater number of individuals. Let’s look at why SEO is so vital in detail.
There are only 10 spots a Google search page. When you are searching for something, ask yourself, how often do you venture off the first page onto the second, third, or tenth page of the search results? Chances are, you very seldom go passed the 2nd page. The answer always lies on page 1.
Don’t you want to be on the top search results page in Sydney, next to your competitors, if a potential consumer types in a subject that is relevant to what your company can provide? If you aren’t in one of the top ten search positions, another business just gained a new customer, or you just lost one.
SEO gives you the ability to be the answer to potential consumers’ questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Brand loyalty is the result of authority.
The answer to the question “why is SEO beneficial for business” is that it not only attracts new customers, but also allows you to strengthen your company’s connection with them over time due to the trust you’ve established.
Why SEO is so important?
SEO is important because it maintains a level playing field in the search results. The goal is to provide a more competitive search result for each search, since Google’s algorithm takes that into account. By removing the potential to influence these outcomes as much as possible, it ensures that the sites showing up for each query are there because they truly deserve to be there. Work hard, and your site will have a better chance of showing up in search engine results if it meets these criteria.
Is SEO Important for Every Kind of Business?
If you’re reading this, you may be wondering whether SEO is truly essential for your Sydney based business. You may be the #1 business in an industry with little or no competition, so you’ve probably already achieved that status. You could be looking for ways to improve your Google search engine results. You don’t want to spend a lot of money on SEO, but you might be wondering if there are alternatives out there that can help you get the exposure you need.
Even if your circumstances are ideal, having a website for your company is essential. Whether your business is brand new, old, large or small, successful or struggling, SEO is vital for your online success. Even if you are the only one in your industry, SEO is still important.
Key elements that construct a strong SEO strategy (on both a local and international level) include:
- Website Speed and Performance
- Mobile usability and responsiveness
- Quality Content
- Technical SEO Elements
- Backlink Acquisition Campaign
….to name a few!
Finetune your website’s SEO
Let Digital Nomads guide you on improving the SEO for your Sydney based business. With a team of experts in the field, your website’s presence will surely be maximised. Get in touch with us today!