Have you heard of the ‘Facebook of Eastern Europe’ – ‘VKontakte,’ also known as VK? It is the most popular social media platform used in the Eastern European network. If you think only platforms like Instagram, Facebook, Twitter, TikTok are the most used social media platforms, then you are wrong.
Even though VKontakte is under-recognized on the global scale, it has 649+ million registered users. By embedding VK feeds on your website, you can target the Eastern European audience, especially the Russian audience.
If you have your audience based in Eastern Europe, then using VK feeds on your website will help you bring that spark of interest and boost engagement & conversions. Still not sure about using VK feeds on your website? Let’s dive into detail to understand what are the benefits to embed VK feeds that you are missing out on by not using them on your own website.
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Benefits of Embedding VK feeds on Website
Relevant Content for your Target Audience
As we discussed earlier, it is the most popular social media platform in Eastern European countries. So if your target audience is from Eastern Europe and you want to add any social media feeds to your website, there is no option better than the VK feeds.
The VK feeds will be more relatable to the Eastern European audience. Especially if you are sharing UGC, then your users will connect more with VK feeds. They won’t connect to the social feeds collected through any other platform because they are not using them as much as VKontakte.
Engage Audience
Similar to other platforms like Instagram, Facebook, etc., where users create interesting content, VKontakte is also a platform where users interact and create entertaining and informative content. Adding VK feeds on your website will help you bring the engaging content created by its users to your website.
Interesting VK feeds will stop the thumbs and fingers of your website visitors from skipping through the website and holding their attention. Instead of scrolling through the content, the visitors will engage with your VK feeds and website content.
Gain the Trust of your Audience
While selling your products or services, it is important to gain the potential buyer’s trust. Until they are sure of buying from you and believe that they are getting the best offer, they won’t make the purchase. Sharing social media content generated by the users directly will help you win your audiences’ trust.
Since VK is the most used platform in Eastern Europe, sharing UGC feeds aggregated from VK will help you instill trust in your audience.
Increase Reach
Adding social media feeds on the website helps in improving the brand’s reach on digital platforms. But adding VK feeds will be more beneficial for you since you have an Eastern European audience. When more people engage with your website content, it will result in a higher ranking of your website on search engines in your location. The search engines will understand that people find your website content relevant, and thus it will push it higher in the search result pages.
Another benefit you will get is higher reach on the VK feeds that you have shared on your website. Your website visitors will visit the VK social media accounts to check more such content.
Increase Conversions
Brands using VK feeds on their websites have seen a boost in their conversions and sales by a great percent, especially those in the e-commerce industry. They show how the customers are using their products by using the VK feeds on the website. It helps in influencing the website visitors to buy the products because other people have already tried them and loved them. It assures the new customers of the quality of the products for the price they are paying.
VK feeds help you in utilizing the human psychological behavior of the customers in the best way and rightly do positioning in front of the audience.
Build Brand Credibility
Brands need to create authority in the market to improve their recall value. This can be achieved with the help of VK feeds. Adding them to the website helps brands build an authentic position. The engaging VK feeds also build a unique identity for the brands that increase their recall value because your audience remembers the brand when they see interesting VK feeds that catch their interest on a website.
Final Thoughts
Summing up here, we can say that VK feeds are an influential tool in engaging the audience and converting them into customers. There are many other benefits of using them on the website, and if you are not leveraging them, then you are missing out on a great opportunity.
VKontakte has a significantly large audience base, so start using VK feeds on your website if you want to grow your brand and build a strong connection with your audience.