According to a study published in the Journal of Marketing, there are several advantages to using text message marketing over email marketing.
The first advantage is that SMS messages get delivered right away whereas emails might go into spam folders or get filtered out by some sort of filter. This means more people will actually see the message and take action on it. The second advantage is that you can include links to other content or websites with your SMS marketing campaign which makes it easier for people to take an action related to what they just read about in your text message. The third advantage is that many people have their phone with them all day long so if you send them a quick reminder via text, they are likely going to receive it even if they couldn’t check their email.
The advantages of using SMS marketing are clear, but many businesses may be wondering how to get more clients with sms marketing Canada? The answer is pretty simple: just do it! Any business that wants to grow their client base can benefit from text message marketing in different ways. Before you start, however, it’s important to understand who your target market is. If you are not sure, try making small campaigns to see what messages work best with your desired audience. There are many different types of messages that can be sent through SMS marketing and each one will be important for a different industry or type of business.
However, let’s dive into more about why you should switch from email marketing to text marketing canada:
1. Why email marketing is no longer as effective:
There are a few reasons why email marketing is not as effective anymore. Firstly, people are getting more and more spam emails, so they are becoming increasingly cautious about opening emails from unknown senders. Secondly, people are now spending more time on their phones than on their computers, and they are more likely to open an SMS than an email. Finally, SMS messages are more personal and direct than emails, so people are more likely to respond to them.
2. The benefits of SMS Marketing:
SMS marketing has a number of benefits over email marketing. Firstly, it is more personal and direct than email marketing because the receiver of the SMS gets a notification on their phone which they can action immediately. Secondly, it is cheaper than email marketing because there’s no need to pay for sending emails and many companies offer free options for businesses with a small budget. Thirdly, texts are opened more quickly and read in real time when compared to emails that might be left unopened for days or weeks. Finally, SMS marketing is more immediate and can prompt people to take action straight away, whereas email marketing might not be as effective in getting a response.
3. How to get started with SMS Marketing:
The best way to get started with SMS marketing is to create a list of your current customers and send them a text message asking them to opt-in to your SMS campaign. You can then send them periodic messages with updates, offers and news about your business. You can also use SMS marketing to build relationships with potential customers by sending them a text message containing a link to a landing page where they can sign up for more information about your product or service.
4. The best way to use SMS Marketing in your business:
There are a number of ways you can use SMS marketing in your business. Firstly, you can use it to send out periodic updates, offers and news about your business. Secondly, you can use it to promote special events or sales. Thirdly, you can use it to collect customer feedback. Fourthly, you can use it to build relationships with potential customers by sending them a text message containing a link to a landing page where they can sign up for more information about your product or service. Fifthly, you can use SMS marketing to increase brand awareness by including your company’s logo and branding in all of your SMS messages.
5. Tips for using SMS Marketing effectively:
There are a few tips you can follow to ensure your SMS marketing is effective. Firstly, make sure you only send messages to people who have opted-in to your campaign. Secondly, make sure your messages are brief and to the point so that people can read them quickly. Thirdly, use images and graphics to make your messages more interesting. Fourthly, include a call to action in all of your messages so that people know what you want them to do. Fifthly, test different types of messages to see which ones get the best response. Sixthly, keep track of how many people open and respond to your SMS messages so you know what works and what doesn’t.