Much of the time has been passed to create a brand value for your business. You tried heart and soul to spread your business, but you didn’t get the audience up to the mark. Well, have you ever attempted to promote self-branding? If not, let’s learn why it is important to start self-branding to get an accurate customer for a business.
Self-branding is something like gaining customers by self-name. Here, the name of a business and the name of the business-owner has mutually interacted. You may hear the name of Disney Group, one of the giant global brand which has numbers of sister concerns. Actually, the Disney group was named by the Disney brothers. It’s Interesting! Once, when the business became famous, the Disney brothers realized that they were not as familiar as their business! Then they decided to rename their business!
Now, why actually self-branding matters? Self-branding matters to get self-identity. Think, if a personal identity becomes a brand, it makes more acceptable and loyalty value than any other unknown owner’s brand. It’s a psychological fact and emotional marketing. There is a tendency of human psychology to pursue products from known brands. In this regard, when people know the owners, they become more reliant.
Now, the question is, how to start self-branding? It’s simple but you should be smart. Initially, you can name your business in your own name. You can promote yourself via social media. If you like to be more professional, you can create a personal website like me. I would like to share my personal experiences. I have started blogging in 2016. Since then I wrote here and there, I run an academic website on International Relations, and so on. Now, in 2021, I realized that all of my works are separately represent many things but my name is oblivious several times. It’s reality but why shouldn’t I care about myself when I contributed my calibers to these start-ups?
Additionally, you will get some other benefits with starting self branding. For example: Self branding gets a unique position in global business hub. Clients and partners wouldn’t get hassled to find the top leader of the brand. You may know the Tata group in India, while I pronounced this name; you can smoothly imagine the face of Ratan Tata, the founder of the group. Isn’t it found great?
Interestingly, such kind of personal branding leaves a legacy to your upcoming generations. Your family and generations can get a deep understanding of your dedication, contribution and excellence by the name. Unless your business exists, your name will be remembered. It may seem funny, but there is a theory is human psychology that people don’t remember any person if they don’t be remembered by any clue or any reason. In this case, self branding is the perfect trick to get it!
Last but not the least, self-branding actually costs less than product branding because you get an automatic royalty-free name by using your own name in your business. So, why shouldn’t start your self-branding strategy in your business right now!